There cannot be an online business marketing strategy without top-notch content. High-quality, informative and gripping content on your website attracts visitors who learn about your company, products, and services. Blogs, e-books, product landing pages, white papers, videos, and case studies are some of the means used by marketers to connect with their audience. Each one of these has its specific purpose and significance. Good content can help you win the trust and admiration of your audience and influence them in the process.
Creating good branded content can prove to be very challenging as different stages, and platforms for marketing have their distinct requirements. Moreover, content must be created keeping in mind the varied inclinations of the different subsets of your audience. A good content marketer must be a highly resourceful and creative individual.
Here is a list of 5 personality traits that you must look for while hiring a good content marketer:
A keen observer
A good marketer has an eye for detail. A very good content is useless unless it helps you achieve your specific objectives. A keen observer would study the core values, mission and objectives of your enterprise and learn to integrate them seamlessly with their marketing content.
Ability to think critically
There is just too much information on the internet, and yet there is a surprising dearth of truly new and creative ideas. A content marketer should be able to think creatively and come up with relevant, informative and out-of-the-box ideas.
A good content writer is research-oriented and loves to dig out information and educate people. They love to deep dive into topics and sift out relevant and interesting data and facts from the ocean of information and statics available on the internet. In contrast, a marketer who finds research boring or relies on primary data collected by others isn’t likely to gain the cutting edge quality that is required for becoming a successful marketer.
Social Media Savvy
Social media platforms act as the fulcrum of social media marketing. Awareness of the nitty-gritty of these platforms and the ability to use them creatively is a must for social media marketers. A truly creative marketer would also manage the comments and responses of the audience to build and safeguard your brand image.
A team player
It is relatively easy to device a content strategy but far more difficult to be flexible and integrate the marketing strategy with the ever-changing needs of your business. A good content marketer is a master collaborator who takes regular feedback from your various teams and makes sure that their needs reflected in the overall marketing strategy.
It isn’t very difficult to tell the difference between content generated just for the sake of it and a write-up that exudes the passion that went behind creating it. Unfortunately, most content marketers look upon content creation merely as a job that needs to be done. However, off and on, you come across an article that immediately connects with the audience. Look for a person who enjoys content marketing and finds pleasure in the art of writing.
To sum it up, one could say that a good content marketer should have a multifaceted and creative personality. Movers and Shakers content marketer is a great company with the qualities outlined above to deliver efficient and high-quality services to their clients.