In the retail world, looks and first impressions are a great determinant as to whether a consumer would purchase something or not. Products that are presented in a better way appeal better to consumers and are more likely to be picked up from the shelf and bought. So for companies, the objective would be to showcase their products as best as possible so as to make it stand out and catch the eye of consumers. And when it comes to presenting a product properly, what better way to pull it off than utilizing effective retail packaging.
When browsing through different products, the first thing that will meet the eyes of consumers is the retail packaging the product comes in. When a product’s retail packaging is designed well, it will appeal to consumers and coax them into making the purchase. Bad design in retail packaging will just make the product blend in among other products and not be noticed or it will just be seen as something of poor quality. This is why designing proper retail packaging is important to be able to make sales with the product. So how are products effectively showcased through its retail packaging?
- When the brand shows its uniqueness – If you are going to be showcasing your product, you do not want it to blend in and go unnoticed by consumers. The retail packaging design should be something that can convey a message, a message that shows to consumers the story of your brand and it is that makes it different from other brands. Consumers won’t be interested in products that are just like the rest, but they are sure to notice when something stands out, when something is different.
- When it follows consistency – In marketing, being consistent is very important. When you are designing the retail packaging for your products, you want to make sure that it is in line with the identity of your brand and that it is consistent with other products in your line. If designs are all over the place with different products under one brand than consumers will be confused. What also makes consistency very important is that it builds trust towards a brand as consumers see the brand as self-aware.
- When it effectively uses the right color/s – One of the most important elements that goes into the design of retail packaging is color. Whether it is single tone or a combination of different hues, it is important to use color effectively. Know that colors can be used to associate with the brand but it is also a tool to elicit a reaction among consumers. Different colors have different effects.
- When it utilizes the right material – When a material is being chosen for the design of a product’s retail packaging, it is important to consider three factors: the functionality of the material, the effectiveness in terms of costs and time, the effect on the environment. Retail packaging has to be able to protect the product, be easy and inexpensive to produce, and reduce its carbon footprint.