Top 3 most important things to know about running a marijuana dispensary

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What once seemed like a pipe dream (pun intended) has now become reality: marijuana, in both medical and recreational uses, has been legalized in many states across the United States. This has contributed to the quick rise of the marijuana industry, a cash cow in many economies who are seeing numerous dispensaries and other medical cannabis adjacent businesses pop up all over town. From weed bakeries to weed restaurants and more, business minded people all over the United States are looking to capitalize on the big business that is the marijuana industry.

That being said, not all businesses are created equal and marijuana businesses can fall prey to the same statistics that other businesses do: many will fail within the first year.

So how would a business owner combat this and ensure a successful business? Here are the top three things that are important for a potential dispensary owner to think about.

  1. Cleanliness is key. As with a restaurant, medical facility, tattoo shop or similar, any kind of business that provides items for customers to ingest or someone make contact with their body, needs to be immaculate. In fact, many customers at any of these types of establishments will walk out and not do business with a company that does not look “clean”. The same goes for marijuana dispensaries. What customers see when they walk in is important, so that means that a clean floor, clean windows, an attractive waiting room and well-maintained furniture are a must.
  2. Top notch staff. Many people who come into a dispensary are expecting a smooth experience and an overall friendly and relaxed vibe. Some people who come into a dispensary are nervous, and having rude or uninformed staff can exacerbate that nervousness and ensure they do not return. Staff that provide a friendly and helpful experience are a crucial component to making customers return. In addition, staff that can give good product recommendation and start to recognize customers will help to create a decent amount of regulars who feel loyal to the company.
  3. Ease of transaction. This is similar to having good staff, but even good staff cannot cover for a bad process. Making sure that the process of entering, checking in, waiting, shopping and paying are as streamlined as possible will help keep customers happy and confident that the business is well run and cares about their needs. Again, some people will be very nervous when entering a medical marijuana dispensary and a disorganized process will only make them feel more nervous. It is highly important for any business to make customers feel confident in their decision to purchase a product, and this is especially true for the marijuana industry because it’s legalization is still so new.

Anyone who chooses to open a marijuana related business needs to make sure they or a business partner are equipped to run the business based on best practices and tactics that will both attract and retain customers. When they prioritize this, they can make sure they are setting themselves up for success.

These are the things marijuana gurus can help you do

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If you have recently opened a marijuana based company such as a dispensary, you are probably thinking a lot about how you can ensure that your business is successful. You know that with the increased popularity of the marijuana industry, especially after the medical and recreational legalization in numerous states around the country, customers have more choices than ever for where they spend their money and who they do business with. Rather than flounder and do the guess work yourself, it is a good idea to work with Marijuana Gurus who can help you to prioritize the things you need to do to make your business successful. Here are just a few of the things they can help you do.

  • Marijuana gurus can guide you through marijuana SEO, which is one of the most important aspects not only for the marijuana industry, but for any online business. SEO, or search engine optimization, is essentially the practice of ranking websites in search engines, which can be done through algorithms that put value on the content of a website, how often it is referred to on the internet and how many times other sources link to a website. The more credibility a website has, the higher it will rank on a search engine. Studies show that people rarely go passed the first page of a search engine, so if you can ensure that your website is on the first page, you will have a much better shot of attracting customers.
  • Marijuana marketing gurus can help you with digital strategy. This means that they will help you decide what your digital presence should look like and what are the key components of having a successful online business. This might be helping you with brand voice, overall look and feel and even a bit of help developing copy.
  • Marijuana gurus can help you figure out the best images to use on your website. Studies show that people respond best to images as opposed to text.That means that the proper choice of high quality, high resolution images will do a lot to help your company get positive attention. Bad images will make your company seem unprofessional and even cheap, neither of which will inspire much confidence from potential customers.
  • Marijuana marketing gurus can help make sure your website is working as efficiently and effectively as possible. This means making sure each part of it is designed with mobile responsiveness and user friendliness in mind. If your website is attractive and well made, it will make potential customers view you favorably, making them more likely to do business with you.

If you are a new business owner, you know how much there is to be done. You are not only in charge of running the business, the finances, the payroll, the product, etc., but you are also in charge of making sure the way you present yourself to your potential customers is top notch. Instead of becoming overwhelmed by doing everything yourself, you should look to work with professionals who can help you truly elevate your business and set you up for success in the long term.

These are the top 5 reasons you need insurance solutions

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Any small business owner knows that part of being a small business owner is taking a risk to find success in the business world. While many are risks that you expect, some are a little bit more difficult to wrap your head around and it would benefit you instead to have a company like Avyst help you access property and casualty insurance. Here are the top five reasons why you might need this type of insurance as a business owner.

  1. Protection from lawsuits- This type of situation happens when negligence is involved. This might mean that an employee made a mistake that resulted in the injury of a customer or another employee. If this is the case, you may wake up one day to find that your business is being sued or dealing with a lawsuit that is far too expensive to handle. With property and casualty insurance, you are covered for these types of mistakes.
  2. Protection from natural disasters- With so many hurricanes this summer, it is especially top of mind to think about how your business would be affected if a natural disaster and how you would pay to rebuild your business if something were to happen such as a hurricane, flood, blizzard, tornado, etc. With property and casualty insurance found by property insurance software, you will be able to rest easy knowing that your insurance would cover repairs to help your business reopen its doors.
  3. Protection from automobile accidents- If your business requires that your employees use a company car, such as a delivery service, shuttle service, etc., you know that there is always a chance that someone may end up in a car accident. If that happens, property and casualty insurance will cover you for the vehicles you own, meaning that if a car is damaged in an accident, you can make sure it gets replaced or repaired.
  4. Protection from robbery- Let’s say one day someone comes to your place of business and robs it. Perhaps this is in a hold up or perhaps it is an internal party who knows the code to a safe. If this happens, it is important that you are able to recover losses and move on with your business without having to shut down or file for bankruptcy, depending on the amount stolen. Crime is more common than one would think and having set insurance solutions can help put your mind at ease.
  5. Protection from overall loss- If any of the above situations result in your business needed to close down for a few days, weeks, or months, property and casualty insurance can help you with income you lost due to the closure. If any of these above items happen that are not you fault, you should not be held responsible for the loss you incur. If the accident had not happened, you would have made a certain amount of money and with property and casualty insurance, you can make sure you are compensated for the loss.

As you can see, all businesses should be equipped with property and casualty insurance not just for protection, but for peace of mind too.